{"id":79,"date":"2015-02-12T16:10:55","date_gmt":"2015-02-12T16:10:55","guid":{"rendered":"http:\/\/onepoint1.co.uk\/wp\/?page_id=79"},"modified":"2017-04-19T14:39:38","modified_gmt":"2017-04-19T13:39:38","slug":"clear-stats","status":"publish","type":"page","link":"https:\/\/onepoint1.co.uk\/?page_id=79","title":{"rendered":"Clear stats"},"content":{"rendered":"<p><strong>Understand the data, communicate it clearly&#8230;<\/strong><br \/>\nSimplicity and clarity &#8211; two keys to an effective infographic. If you\u2019ve got a mass of data to communicate \u2013 a research report, for example \u2013 a good infographic will do more to get the message across than boring old bar charts and words alone.<\/p>\n<p>We understand data \u2013 we\u2019ve worked in and around market research and sales for decades, so we know what the figures mean and what you can (and shouldn\u2019t) do with them. We like maps too.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/GlobalTGI-productbook-layers.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-205\" src=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/GlobalTGI-productbook-layers.jpg\" alt=\"GlobalTGI-productbook-layers\" width=\"960\" height=\"448\" srcset=\"https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/GlobalTGI-productbook-layers.jpg 960w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/GlobalTGI-productbook-layers-300x140.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><strong>TGI&#8217;s &#8216;What the World Thinks&#8217; report:<\/strong> a fascinating 60-page analysis of lifestyle attitudes in more than 50 countries around the globe. This called for clear and accessible presentation. We&#8217;ve worked with TGI data for many years, as both client and consultant, and this was a perfect opportunity to combine our skills and experience to good effect. The final report is a downloadable PDF with integrated page navigation and external links, and you can find it <a href=\"http:\/\/www.wpp.com\/wpp\/marketing\/consumerinsights\/what-the-world-thinks-2014\/\">here<\/a> on the WPP website.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/cool_uncool_4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-281\" src=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/cool_uncool_4.jpg\" alt=\"cool_uncool_4\" width=\"800\" height=\"801\" srcset=\"https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/cool_uncool_4.jpg 800w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/cool_uncool_4-150x150.jpg 150w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/cool_uncool_4-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a>Cool\/Uncool graphics \u2013 illustrating statistcs that show the current most\/least popular characters among different youth audiences.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/TGI-TOPLINE-Dec14_3-web.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-87 size-full\" src=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/TGI-TOPLINE-Dec14_3-web.jpg\" alt=\"TGI-TOPLINE-Dec14_3-web\" width=\"960\" height=\"434\" srcset=\"https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/TGI-TOPLINE-Dec14_3-web.jpg 960w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/TGI-TOPLINE-Dec14_3-web-300x136.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a> Web and print-friendly A4 data summary focusing on social media in different countries around the world.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/HN_concertina_all-v2-spread-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-93 size-full\" src=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/HN_concertina_all-v2-spread-1.jpg\" alt=\"H&amp;N_concertina_all-v2-spread-1\" width=\"960\" height=\"432\" srcset=\"https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/HN_concertina_all-v2-spread-1.jpg 960w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/HN_concertina_all-v2-spread-1-300x135.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a>Concertina format presentation leave-behind in slipcase.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Acacia-atlas-pages.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-275\" src=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Acacia-atlas-pages.jpg\" alt=\"Acacia-atlas-pages\" width=\"960\" height=\"694\" srcset=\"https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Acacia-atlas-pages.jpg 960w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Acacia-atlas-pages-300x217.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a>Acacia Atlas of African bandwidth and networking expansion. We provided all layout, typography and production management services. See the <a href=\"http:\/\/www.africabandwidthmaps.com\/?page_id=78\">complete publication here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Digital-convergence-montage.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-277\" src=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Digital-convergence-montage.jpg\" alt=\"Digital-convergence-montage\" width=\"960\" height=\"694\" srcset=\"https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Digital-convergence-montage.jpg 960w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Digital-convergence-montage-300x217.jpg 300w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/a><\/p>\n<p>A 28-page A5 booklet to promote a new report into global patterns of digital media takeup.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Clickstream_montage.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-287\" src=\"http:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Clickstream_montage.jpg\" alt=\"Clickstream_montage\" width=\"800\" height=\"680\" srcset=\"https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Clickstream_montage.jpg 800w, https:\/\/onepoint1.co.uk\/wp-content\/uploads\/2015\/02\/Clickstream_montage-300x255.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a>An A4 card to showcase TGI&#8217;s Clickstream that links web viewing patterns with product\/brand data. Web addresses monitored are configured to create a &#8216;stream&#8217; down the front page.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understand the data, communicate it clearly&#8230; Simplicity and clarity &#8211; two keys to an effective infographic. If you\u2019ve got a mass of data to communicate \u2013 a research report, for example \u2013 a good infographic will do more to get the message across than boring old bar charts and words alone. We understand data \u2013 &hellip; <a href=\"https:\/\/onepoint1.co.uk\/?page_id=79\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Clear stats<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":6,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-79","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clear stats - Onepoint1<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/onepoint1.co.uk\/?page_id=79\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clear stats - Onepoint1\" \/>\n<meta property=\"og:description\" content=\"Understand the data, communicate it clearly&#8230; Simplicity and clarity &#8211; two keys to an effective infographic. 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